Many of the early 2000s largest hit makers including Justin Timberlake, Pharrell Williams & Pusha T had a hand in the creation of McDonald's "i'm lovin' it" campaign and song but with many claims of authorship in the 20 years since the campaign first aired, and much controversy in the hip hop world, finding the real creator is harder than you might think.

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CHAPTERS:
00:00 The Many Claims of Ownership
00:55 The Origin of the Jingle
01:34 Butch Stewart’s Proposal
02:28 Pharrell Williams Comes On Board
02:45 Justin Timberlake Is Hired
03:38 The Pusha-T Version
04:11 Piecing Together the “Who Wrote It?” Puzzle
04:33 Success & Drama After the Fact

ba da ba ba ba i'm lovin' it.
#mcdonalds #advertising #justintimberlake

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