What is BRM Business Relationship Management (BRM)?

In the past decade, organizations have focused on digitizing their processes through customer relationship management (CRM) and partner relationship management (PRM).

However, one of the most crucial business processes which were ignored is indirect sales channels. Somehow our collaboration with partners, resellers, key accounts, and distributors involved inefficient spreadsheets and documents that slow down the entire organization.

The good news is, business relationship management tools let us collaborate digitally with our indirect partners. Since you don’t have to collaborate the old-fashioned way, you can improve accountability, commitment, and communication within your partnerships.

How to use BRM for your business? Before we do a deep dive, let’s start with the basics first.



ABOUT QOLLABI:

Qollabi believes in digital collaboration and strategy. Sales are increasingly done via several channels, both direct and indirect. We believe that the winning companies of the future are those that use channel software to engage in digital collaboration with their customers, intermediaries, resellers and brokers. Qollabi is the first Business Relationship Management tool (BRM) that allows businesses to collaborate digitally to increase sales and improve account management. Our tool is an all-in-one relationship manager, partner software and business software. Want to unlock the hidden potential of your indirect sales channel? Want to better collaborate with your intermediaries, resellers and brokers?

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