In response to the 'Good Life 2030' creative brief (written by Ally Kingston), which cleverly positioned 2030 as the 'client', top ad agency McCann Manchester created one of the three new 'Adverts for 2030' in an 8-week sprint. The adverts bring to life the visions of UK citizens from Purpose Disruptors research with the Insight Climate Collective, which unearths what people really want their life to be like in 2030...

"It's Me, You", starring British radio and television presenter, narrator and comedian Alice Levine, brings the future forward in a really personal, humorous way through time travel. The advert by McCann Manchester shows how the future affects each and every one of us and how it is up to all of us to make change happen.

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