Believe it or not, Ferrari have spent a lot of time and effort on being a more accessible brand - making sure that their own dealers can be competitive on price as well as service.


To that end, there are a few programs Ferrari have introduced to their dealer network which might be applicable, and today I talk through a few of those. I've brought my 550 down to Meridien Modena in the New Forest for the "Premium" program introductory pack, and I talk about a few pricing myths on these cars.



Want to see your car on the channel? Email me on talk@jayemm.com

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