What are you trying to accomplish with Amazon DSP?
Before jumping in and launching advertising campaigns you should always evaluate what the end goal is.
A simple way to get started is to begin from the bottom up.
1. What products should we advertise?
2. What is our budget?
3. What is our goal for the products we have chosen & the budget we have allocated?
4. When will our campaigns begin & end?
Traditionally, this setup is called a Media Plan.
0:00 – Media Planning
0:28 – Media Plan Benefits
1:00 – Creating a Media Plan: Budgets, ASINs, Goals, KPIs
2:45 – Audience Targeting for Media Plans
5:00 – Media Plan Creatives
6:15 – Media Plan Supply
6:50 – Budget Allocation
9:50 – Call to Actions
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