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Working with a founder in the finance and accounting business, I observed that they're very thirsty to learn. They speak with vendors and evaluate competitors, and they're always looking for opportunities to optimize products or processes and offer new services to their clients.
Critically, this founder is always one of the first to blog about changes in the industry. For prospective clients, this kind of #thoughtleadership can distinguish their business and give a critical advantage for sales and growth.
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