St Pete Clearwater Campaign.

Campaign Objective:
Promote St Petes Clearwater as a Tourist destination to the UK consumer.

Campaign Length:
1 Month

Campaign Targeting:
Targeting all adults and families with disposable income who are considering a Holiday in Florida.

Campaign Platforms:

Entertainment:
61% - Sky 1, DMAX, E!, BET, Comedy Central, Comedy Central Extra, MTV, UMP Movies, TLC, Lifetime

Documentaries:
10% - Discovery, Discovery Turbo, History, Nat Geo

Movies:
6% - Sky Movies

Music :
6% - Vault, AKA, Clubland, Channel Starz, Chart Show Dance,

Sports:
6% - Sky Sports News, Sky Sports F1, Extreme Sport

Lifestyle & Culture:
6% - Food Network, Travel Channel

News:
5% - Sky News, Fox News, News 18 INDIA

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