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What makes you an NYC institution?

If you've walked through the East Village at any hour of the day in the last 43 years, Ray has been there. He's been running his 24/7 candy store 7 days a week since 1974 - himself working 16 hours a day and often sleeping on the floor.

The neighborhood has evolved - from guns, drugs, prostitutes and punk to posh bars and expensive restaurants - and Ray has seen it all through his window on Avenue A. But if there's one thing this changing neighborhood can rely on, it's 24/7 ice cream, fried Oreos, and a big "Hellooo!" from Ray to anyone who walks through his door.

Join us as meet with Ray and see what it takes to become iconic in NYC.

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