What is Data Layer | Google Tag Manager Tutorial
In this video you will develop a solid understanding of actually a Data Layer is and why is it important. Further, Data Layer is not a concept unique to Google Tag Manager, but is actually tool agnostic.
Following are the contents of the video:
00:00 : Common technical definition of data layer
00:41 : Why data Layer is required
00:50 : How data layer improves data accessibility
02:05 : How to check data layer in Google Tag Manager
06:45 : How data layer helps data continuity
09:00 : How data layer helps data consistency
12:20 : Does data layer increase the dependency on developers?
15:00 : Understanding technical definition of data layer
20:03 : How to create a dataLayer variable in Google Tag Manager
23:56 : How to create data layer variable for array
33:35 : How to create a Javascript variable based on data Layer
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