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TVC :30
Agency: GSD&M/AUSTIN
Director: RYAN DUNN
Production: CHRLX
Animation: CHRLX [ Ссылка ]

Director Ryan Dunn at CHRLX in NY: "It's always been a goal of mine to effectively emulate the analog world in a digital space. Many have tried it, myself included, but I think we've gotten really close here. Suspending viewer disbelief was the key to the campaign, so we put a lot of effort into creating a seamless experience without the distraction of the technique itself.

"Whether or not it could be done the way I pictured it in my head was another story. I had a full stop-motion team on standby up until our CG crew showed me a proof of concept that blew us all away.

"The Jarritos scripts were inspired by the miniatures and dioramas created by artist Tamra Kohl, and the agency wanted to match the original look. They also wanted the flexibility of revisions, something for which full stop-motion was not very amenable.

"After I saw what our CG team could do, I knew that our process needed to combine digital characters with analogue sets, and it turned out to be the perfect choice for our client's needs and the end product.

"Our characters had to look, feel, and act the part so we focused heavily on the performance of our digital actors and made sure that the spaces they occupied held up to the curiosity of the campaign's overall concept."

For Agency: GSD&M/Austin
Executive creative director: Jay Russell
Group creative directors: Jeff Maki, Robert Lin
ACD/art director: Matthew Barker
ACD/writer: Phil Davies
Art director ("Perfect Jarritos", "Pineapple"): Stuart Knowlan
Writer ("Perfect Jarritos", "Pineapple"): Reagan Ward
Account service: Norah Rudyk, Mario Solis
Agency producer: Becky Carrel
Project manager: Marlo Gil
Artist: Tamra Kohl

For CHRLX
Director: Ryan Dunn
Producer: Charles Philipp
Production designer: Taili Wu
Fabricators: Junko Shimizu, Maelle Doliveux, Zack Williams
DP: Noah Fowler
Art director/character designer: Elliot Lim
Lead 3D animator: Tony Tabtong
3D animators: Ken Music, John Velazquez, Eugen Sasu
Lead lighting TD: James Fisher
Lighters: Frank Grecco, Soo Hee Han, Denis Kozyrev, Wil Atkin
Texture artists: Soo Hee Han, Entae Kim, Frank Grecco
Lead modeler: Hung Kit Ma
Modelers: Soo Hee Han, Entae Kim, Frank Grecco
Lead character TD: Steve Mann
Rigger: Andre Stuppert
Compositors: Marc Goldfine, Kyle Derleth, Alan Neidorf
CG supervisor: Salar Saleh
Executive producer: Alex Jarman

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