For this Master Class, Hui Zhang, Packaging Director L’Oréal Asia-Pacific, first talks about the fact that packaging is a science, not just a container, then he answers numerous of our audience’s questions. Passionate about his métier, he drives 2 hours every day to go to the office because he believes he can “influence our partners and competitors to make our product, our packaging and our planet more sustainable”. Through this masterclass, he’ll drive you through Packaging Technical design, Packaging Marketing Strategy, L’Oréal teams organization and communication methods and more!
0:00 Introduction
1:05 Who is Hui ZHANG?
2:29 Who are we?
3:48 What is packaging?
5:24 Teams Organization
6:30 Packaging Strategy
15:28 Technical Design
21:08 What is the difference between packaging in Europe vs. Asia?
22:42 Efficiency of packaging solutions: how do you measure it?
24:15 Do consumer change their habits based on the packaging?
26:16 How is modern packaging evolving in response to digitalization?
29:24 What is the place of 3D printing in packaging?
31:46 How do you manage to do refilling of your packaging?
33:42 How do you balance the marketing needs vs. the eco-friendliness?
35:27 Do you think packaging is the complex meeting between science and art?
36:46 How would you describe the interface between marketing and packaging engineering?
38:56 How do you organize communication between so many teams?
40:16 What is the most difficult experience you have faced?
42:25 How do we measure our progress towards sustainability?
44:08 Have customers ever not liked a packaging?
46:42 What gets you out of bed every morning to come to work?
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