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ADDITION ELLE, Canada's leading retailer of accessible and stylish plus-size fashion is excited to be the exclusive carrier of the designer denim line WILLIAM RAST in sizes 14 -- 24 in Canada!

Addition Elle will launch the WILLIAM RAST line on Saturday September 14, 2013. This edgy new offering will cater to the Addition Elle customer who is always on the lookout for the latest trend that the fashion world has to offer. Addition Elle already carries sizes 14-24 of premium brands such as DKNY Jeans, Levi's, Buffalo, Parasuco,Silver and Foxy Jeans, just to name a few. By introducing WILLIAM RAST into this already impressive line-up, Addition Elle is delivering on its ongoing commitment to provide accessible and trendy denim choices to the curvy fashionista.

WILLIAM RAST has established a strong international following thanks to its rock n'roll edge meets Tennessee laid back style. The high-quality collection features denim in various on-trend washes and coated finishes with embellished jeweled detailing,as well as vegan leather jackets and skull and stud accented tops. The color schemes are in dark and light wash denims while black and burgundy are also present, defining the WILLIAM RAST unique brand aesthetic. With denim starting at just $90 and tops at 45$, curvaceous women nation-wide will find trend and style that fits their budget. ADDITION ELLE once again celebrates and empowers plus-size beauties across Canada with an ongoing commitment to providing fashionable apparel for every shape and taste.

ABOUT WILLIAM RAST
WILLIAM RAST, founded in 2005, is equally famous for its quality contemporary American heritage denim as it is for its founders Justin Timberlake and childhood friend Trace Ayala. Named after a combination of their respective grandfathers, the brand has been offering denim connoisseurs personal access to the laid-back rocker look, characteristic of the two friends. WILLIAM RAST, voted 2010 Brand of the Year by the American apparel & Footwear association, continues its growth by expanding to include vegan leather motorcycle jackets, accessories, eyewear and now plus-size fashion.

ABOUT ADDITION ELLE
Addition Elle has over 25 years of experience in delivering trendy, flattering and fashionable clothing for plus size women across Canada. Addition Elle's ready-to-wear collections of intimates, sportswear and career apparel are designed to inspire our customer to look and feel her personal best in every aspect of her life. With over 100 retail locations across Canada, Addition Elle promises to deliver "fashion democracy" to its customers, a philosophy grounded in the belief that style isn't limited by size. Addition Elle fashions can be purchased in-store or online at additionelle.com.

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