User-behavior analytics is a pivotal tool for business growth, acting as a double win that benefits both your company and its users by offering actionable insights and fostering enhanced user experiences.

In this session, we will delve deep into the technical realms of user-behavior analytics, unveiling the secrets to effective applications and learning from the industry's best. We'll also show you the ropes of conducting user-behavior analytics in StarRocks, paired with a live demo to guide you on the right path.

Here's what our agenda covers:
🌟User-behavior analytics "how to" and best practices: events/funnels/retention analysis, audience segmentation, and more.
🌟Success stories from industry giants, including Tencent.
🌟How to perform user-behavior analytics in StarRocks using SQL only: including techniques such as count distinct, lambda functions, retention/funnel functions, and more.
🌟A live demo guiding you on leveraging the StarRocks-powered CelerData Cloud for user-behavior analytics.
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Timestamps
00:00 Intro
01:12 Agenda
03:01 Why Do We Need User-Behavior Analytics​
05:25 What Is User-Behavior Analytics
06:17 How Different Industries Are Utilizing UBA​
06:37 Customer Success Story - Tencent Game
09:51 Customer Success Story -Ride-Sharing Company
12:13 Customer Success Story - On-Demand Video Streaming Service Platform User Behavior Analytics​ Use Cases
15:44 User Behavior Analytics​ Use Cases
15:57 Event Analysis​
17:05 Retention Analysis​
18:08 Funnel Analysis​
20:14 CelerData Cloud Demo - An E-commerce Scenario​
23:27 CelerData Cloud Demo - Event Analysis​
25:24 CelerData Cloud Demo - Retention Analysis​
27:01 CelerData Cloud Demo - Funnel Analysis​
28:48 CelerData Cloud Demo - User-Behavior Analytics
30:57 Resources
32:14 User-Behavior Analysis​ Challenges​
35:16 What StarRocks Offers
39:53 Learn more about CelerData
40:24 Q&A

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