The use of sound and music in an applied sense, such in films or brand communications, has traditionally been steered by intuition, often relying on one persons auditory memory-bank to supply the triggers for creating the desired specific and universal emotions, associations, and perceptions.
The past years have witnessed an increased development of structured systems which have enabled a more efficient and effective application of sound and music. They are currently being used in areas such as Sound Branding, advertising, Receptive Sound Therapy in the healthcare sector, and others. Located at the cross-roads of science and art, this approach has removed a lot of the guesswork ad enabled the creation and validation of more effective and accurate perceptions.

This talk takes a look at sound and music from a hearing perspective and examine its effect on our emotions, our memory, and on our health. We will observe how sound – besides steering our emotions – can also exert psychological power over our thoughts and biochemistry, and have profound neurological effects on the nervous system. We will also observe how sonic impulses and vibrations can synchronize brainwaves for effectively relieving stress, promoting sleep and boosting concentration.

The discipline that observes the way sound is perceived and how it effects us is called Psychoacoustics. By better understanding the influence of sound and music on our minds, we will be able to apply it more effectively.

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