Definition
B2B vs B2C Marketing: What’s the difference? Right off the bat, the one obvious difference between the two categories of marketing is scale.
B2B stands for business-to-business, it is marketing from one company to another. A few examples of B2B:
• An insurance broker that sells insurance protection and risk management to small business owners
• An interior design agency that specializes in designing office spaces
• A communication software service that sells video conferencing, cloud calling, online meetings (Zoom, Webex, Skype,…)
B2C stands for business-to-consumer, and the type of marketing people most know. When you’re a B2C business, you represent your business’ endeavors to sell to individual buyers. That’s all of us, folks!
Here are a few examples of B2C in action:
• A resort that provides all travel needs for vacationers
• A salon that offers skincare services
• A wellness practice that offers healing services from all different angles to patients
With that being said, learn the lingo! To reach your target audience, speak their language. While B2C is often based on emotions, B2B leans more on logic. B2B businesses are much more likely to purchase from an expert who understands their terminology and processes. This is also when content clarity comes in handy. Read our SEO and content clarity tips for success.
Branding
B2B focuses on building relationships.
B2B International says “branding begins with the consistency of presentation that becomes the identity of a company.” Being able to correctly portray your position in the market and have your personality shine definitely drive brand awareness and ramp up your lead generation.
B2C is about prioritizing your message.
What makes people click, sign up, or buy? Emotions! If you’re a B2C business, you must use a relatable voice that entices your audience to click on an ad. For social, you have to adopt empathy and create impactful posts in your messaging. Through your stories, you can humanize your brand and present who you are, what you do, and how you can help people.
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