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Join us in exploring the inner workings of the video game industry. In this video, we delve into the world of free-to-play games and the tactics they employ to keep us hooked and spending.

But it's not just the mobile market anymore; even AAA titles are embracing these manipulative strategies.

Ever wondered why you find yourself reaching for your wallet in the midst of a gaming session? It turns out, it's all about understanding human psychology and exploiting our tendencies. From anchoring prices to creating a sense of urgency, game designers are masters at breaking down our defenses and getting us to open our wallets.

But is there a better way? Can companies turn a profit without resorting to manipulation and borderline scams? We think so.

Games like Elden Ring and Breath of the Wild prove that AAA titles can still turn a huge profit without bombarding us with ads and microtransactions.

Subscribe for NEW game dev videos every Monday & Thursday!

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