Mark Cruz, Senior Director, Comcast Strategy, GMR Marketing
Title:Case Study: The Ultimate Sports Social Media Job, presented by XFINITY
Description:What does it take to be the sports social media voice of a national brand like XFINITY? We will discuss the integrated marketing strategy behind XFINITY's sports social media platform and how the brand launched the effort to provide XFINITY with a face to engage with sports fans through non-traditional media. We'll detail unique content secured by leveraging team, network and online partnerships and how the program supports XFINITY's overall positioning as "Your Home for the Most Live Sports".
