GRAVTY®, LJI’s digital transformation platform is specifically designed for ecosystem-centric loyalty programs.
At the heart of GRAVTY® is GRAVTY Visual Rules (GVR), a powerful, plug-n-play rules interface that brilliantly combines extreme Sophistication with extraordinary Simplicity, enabling Loyalty Marketers to drive differentiated relationships with customers on a 1:1 basis throughout the customer lifecycle, from Acquisition to Advocacy. GVR enables innovative loyalty and engagement tactics that intrigue, excite, inspire, and drive profitable customer behaviors across industries, program formats, and models.
This video shows GRAVTY Visual Rules in action for Loyalty Programs in Airline FFP.
Built ground-up on break-through technologies including serverless computing, microservices architecture, AI/ML, and big data, GRAVTY® addresses the fundamental limitations of the traditional loyalty platforms and enables brands to deliver on the digital customer expectations comprehensively.
