The story of Porsche is also a story about pioneering spirit, passion and courage. A story of people who, like Ferry Porsche, believed in their dreams and achieved something special. The sports car manufacturer has never lost sight of its roots over the past 75 years. Porsche combines tradition and innovation. Porsche makes dreams come true.

We have anchored tradition in our company strategy over the long term. It is our responsibility to maintain an awareness of the company’s heritage, its products and its thinking, and to build on this. We do not view our heritage one-dimensionally, but always include other social, cultural and societal influences as well.

It is important to us to make heritage and traditions a tangible experience. As a means of bringing our founding idea to others, we are sending seven Porsche 911 sports cars out on the road – visiting cultural sites, stimulating dialogue, getting insights into valuable craftsmanship, and experiencing the past in the true sense of the word. This is what defines the Porsche Heritage Experience.

With this event concept we, the Porsche Heritage and Museum team, want to proactively bring our historical work to the world, while being sensitive to other cultures and aware of traditions. We see our products as cultural assets worthy of protection, and the work of preserving them as equally important. After all, the cars in our collection are contemporary witnesses that tell the company’s story. In order to preserve, maintain and pass on our traditions, we are continually staging new exhibitions in the Porsche Museum.

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