There are 4 types of buying decision behavior: Complex, dissonance-reducing, habitual, and variety-seeking buying behavior. The model was designed by Henry Assael. The differences are made through the required involvement of the consumer and the differences between brands. The buying decision behavior is only one topic of the main chapter 5 in Principles of marketing, consumer buying behavior.
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Timestamps:
00:00 Intro
3:13 Diagram Behavior Types
3:35 Complex Buying Behavior
5:06 Dissonance-Reducing Buying Behavior
7:42 Habitual Buying Behavior
8:19 Variety Seeking Buying Behavior
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The Buying Decision Behavior - Video Summary
● Buying behavior may vary greatly across different types of products and buying decisions
● The differences between the behavior types depend on the involvement of the consumer and the differences between brands
● There are 4 different types of buying behavior: Complex buying behavior, Dissonance-reducing buying behavior, Habitual buying behavior, variety-seeking buying behavior
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The Factors Affecting the Buying behavior: [ Ссылка ]
Consumer Buying Behavior:
The Buyer's decision process:
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