PHARMACY

Making effective advertising campaigns in the pharmaceutical branch requires two-way thinking, because an effective campaign is aimed at two, completely different target groups.

On one hand there are patients (medicines from the OTC group), for whom one needs the art of showing emotional benefits because the rational benefits often do not distinguish the product from the competition.

On the other hand there are doctors, who need facts, tests and concrete information.Nevertheless, the message and its „frame" must be consistent in case of both target groups

With such a formula to prepare a campaign, the agency's team built its experience while cooperating with Polfa Kutno, Polpharma, Virapolfarm or Boots Healthcare Itd (TV, press, radio, BTL, PR, media relations).

For many years we have specialized in creative launching on the market and consequent maintaining of the image of pharmaceutical products from the RX group.

This task requires huge discipline because very specific, branch media are chosen, because we have to have a consistent vision that can be developed for many years ahead, because the content is very difficult to communicate.

We take care that the content does not appear only as a graph and numbers -- which makes the target group, the concern, happy (due to the sales).

The following biggest pharmaceutical concerns have trusted us:

PLIVA, American Barr group, where we performed global marketing activities for all the medicines of the cardiological department and our solutions were implemented also outside the Polish market.

Effective marketing campaigns examples between 2007 and 2009 are available here;

Sandoz (division of generic drugs of the Novartis concern), in which we dealt with both RX and OTC drugs (read more);
Schwarz Pharma -- a German pharmaceutical company where the members of the agency's team created new trends for the promotion of cardiological, circulatory and pulmonological drugs for 9 years;
TEVA Pharmaceutical -- international pharmaceutical holding, for which we made the most effective advertising campaigns that were leaders in their categories: Sumemed -- a modern antibiotic or Atorvox -- a cardiological drug (read more).

The output of the agency is also preparing and running particular events.

They were particular because they were events which supported the promotion of a drug among doctors and they were aimed at trade representatives of pharmaceutical concerns.

Nevertheless, only events which go beyond standards, with a huge dose of creativity contribute to „giving positive energy to the sellers" (social influence marketing).

Entering into the concern's structures also allows us to make effective actions in the range of internal corporative communication (internal PR, company's publishing houses, effective social media marketing, activities concerning Personal Development).

Apart from the companies mentioned above, the agency's members have added to the portfolio customers like MSD, Beafour Ipsen, Lekam, GlaxoSmithKlime.

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