Read Ayn Rand’s book The Virtue of Selfishness: A New Concept of Egoism
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This was Ayn Rand's answer to a question asked in a radio interview on the subject of why we need morality.

Question: What is Objectivism's view of the nature of pride and its moral status?

TIMESTAMPS
(00:00) - Intro
(00:11) - What is Objectivism's view of the nature of pride and its moral status?

“Morality and Why Man Requires It,” Columbia University WKCR, 1964.
Digital copy courtesy of King Wiemann

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