With over 114 million loyal members worldwide, Costco is the world's second-largest retailer behind Walmart. But in the age of Amazon, what makes Costco so successful?

In this video, I look at Costco’s journey since its early days and how it uses its “members only” strategy, innovative inventory management, the in-house label Kirkland Signature, and customer service excellence to beat the competition and become the big winner in retail.

Chapters:
00:00 Introduction
01:11 Costco’s Origins
03:00 What Defines Costco
03:50 The Magic of Membership
05:25 Low Pricing
07:13 Smart Inventory Management
08:48 Membership Services
09:20 Kirkland Signature
10:10 Customer Service

Topics Covered:

How Costco Actually Makes Money, Costco’s Business Model Explained, How Costco Gets You To Spend, Why Costco Works, Why Costco Is So Successful, Costco Business Model., How Costco Became A Massive Members Only Retailer, The Rise Of Costco

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