Norfolk Southern's "City of Possibilities" showcases the railroad's role as a creator of economic possibilities—a powerful force for growth among the industries and communities served by the line.
The ad is a whimsical portrayal of a boy and his dog, and the steady growth of a railroad-served community that comes to life while they sleep. In the last decade, NS has participated in the location and expansion of more than 1,000 factories, distribution facilities, and other businesses along its lines, representing an investment by NS customers of $30 billion and some 46,000 jobs.
The spot was produced by Norfolk Southern's advertising agency, RP3 Agency of Bethesda, Md., and by The Mill of New York, N.Y., an award-winning creator of computer-generated graphics.
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