A Brief History of the story behind Fender and its decision to begin manufacturing guitars in Japan during the 1980's.

We travel back in time and examine why this decision was made and discuss the impact on the Fender Brand, it's legacy and the guitar world today.

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0:00 My Inspiration to Research the topic of Japanese Fender Guitars
0:57 My Collection of Japanese Guitars
1:58 The Origins of Fender USA
2:09 The First Successful Electric Guitar - The Telecaster
2:34 The World's First Electric Bass and Bass Amp
2:54 The Stratocaster is Born
3:18 Enter the Jazz Master & Jaguar
3:22 The Sale of Fender to CBS
3:51 The Shift from Hand Made in Small Quantities to Mass Production
4:10 Designs Changes By CBS Not Favored
4:34 Increased Competition
4:41 The Shred Movement Opposes the Traditional Strat & Tele
5:42 Despite This the Fender Brand Endures
5:56 Guitar Companies Offer More Choices & Import Brands Take A Bite out of Fenders Sales
6:17 Japanese Luthiers Make Quality Products
6:47 1981 CBS Tries To Compete So Moves Production To Japan
7:42 Why Japan?
8:14 1982 Fender Checks out the First Guitars Made In Japan The JV Line
9:48 The First Squier Guitars Export to The UK
10:00 1982 Squire Guitars for Japan SST Series
10:21 1983 Squier Goes to America & CST Models For Japan
11:00 CBS Sells Fender for Less than They Paid In 1965
11:20 1985 Fender Squier Made In Korea
11:35 1985 Corna California
11:45 1986 Japan Custom Shop
12:06 Order Made Guitars
12:14 Dyna Gakki Crafted In Japan Versus Made In Japan
12:55 2015 Fender Takes Over Japan Production
13:00 2022 JV Modified Line Introduced
13:16 Fender's Move To Japan Changed the Path of Fender
14:20 I can't cover all the guitars
14:53 To Learn More Check Out Mike & Mike's Guitar Barn & 5 Watt World
15:22 Special Thanks to Jegg & Grant
15:30 The Guitar That Started This Project
15:56 What have we here?

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