The Boulevard is a 220-acre (89 ha) perennial recreational and commercial complex in the Hittin neighborhood of Riyadh, Saudi Arabia that operates primarily during the annual Riyadh Season entertainment festival.
First launched in October 2019 in the initial weeks of the 2019 Riyadh Season, it is divided into nine sub-zones that include a wide range of recreational facilities, including outdoor cinemas, cafes, restaurants, and hookah lounges, besides hosting multiple sports, music and theatrical events. The Boulevard is popular for its several landmark attractions like Square sub-zone, a replica of New York's Times Square, Takenda Centre and the London's Coventry Street inspired Trocadero area. It was designed by Saudi engineer Abdul Mohsen Al-Theyab, Nmr Real Estate and Ahmed Zaidan Consulting Architects (Edge Arch).
