How does it feel to dip into icy water or stroke soft reindeer hair? How fast can a husky sleigh go? And where exactly does our northern expertise come from?
Last January, we invited influencers from around the world to join us in our arctic home in Ivalo, Finnish Lapland, to get the feel of where our tires are born. They got to visit our testing center White Hell and experience the Scandinavian way of life, from -20 degrees Celsius weather to the relaxing heat of a riverside sauna. The journey was truly a beautiful one, with lots of fun, speed and incredible pink light from the low glowing winter sun.
Our guests were:
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Read more about White Hell: [ Ссылка ]
Find the best winter tire for you: [ Ссылка ]
