The final chapter of the Practical guide to building an online marketplace introduces a strategy marketplaces use to create a sustainable competitive advantage: community-building. Written by Cristóbal Gracia.
Topics
0:00 Introduction
0:57 Why you should build a community
1:58 Engaged users buy more
2:46 Engaged users trust each other
3:50 Engaged users help you grow
5:00 Engaged users help you improve your platform
5:41 How to build a community
6:40 Define your mission
8:31 Tap into existing communities
9:22 Learn to know your early members
10:03 Allow people to interact with each other
10:39 Facilitate conversations
11:43 Highlight your users' stories
12:23 Celebrate power users
12:56 Curate the community
14:00 Go to the streets
14:55 Host local events
15:50 How to turn your personal trainer marketplace into a community
17:53 Summary
18:41 The end
Inspired by the success of online marketplaces like Airbnb, Etsy, or Fiverr? Want to know how to create a marketplace? Head over to [ Ссылка ] to learn everything you need to know about building a marketplace. From designing and creating a website to launching and growing your business, each article of the guide offers lots of practical advice with peer-to-peer, B2C, and B2B marketplaces in mind.
This article is available at [ Ссылка ].
Start your own marketplace at [ Ссылка ].
