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Neil Rackham, author of SPIN® Selling, offers some advice, based on sales research and experience in previous recessions that will help salespeople survive our current economic downturn and thrive afterwards. There’s always some level of uncertainty in the world of sales but that’s why it can be such an exciting place to be! However external changes can create difficulties and it can be challenging to know where to focus, what to do and what not to do!

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