My guests for today's episode include:
Christine (Piela) Dunbeck:
Marketing Communications Consultant @ Go-to-Marketers
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Alison Bukowski :
Vice President Customer Experience @ PeerSpotPeerSpot
Full-time · 1 yr 8 mosFull-time · 1 yr 8 mos
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Divya Taneja:
Marketing Director @ HackNotice
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Neal Revane:
Marketing DirectorMarketing Director @ Freight Ninja LLC
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Unlock the secrets to branding that resonates across all platforms with our expert guest, marketing maestro Allison. She joins us to shed light on the intricacies of brand consistency and the necessity for every team member to become a zealous advocate for your brand. We’re talking pitfalls, solutions, and why brand guidelines are the unsung heroes of your communication strategy. You'll hear firsthand about the delicate dance between employee expression and the safeguarding of your brand's core values, especially in industries where every word counts.
Crisis communication can make or break your brand's reputation, and we've got the playbook on how to navigate these choppy waters. Our conversation with Allison leads us through the maze of managing public perception when marketing strategies don't quite hit the mark. Discover how a centralized messaging platform and a tailored crisis plan can turn potential disasters into opportunities for brand reinforcement. Plus, we delve into the art of simple yet powerful calls to action, and how a well-crafted customer journey can lead to brand loyalty that withstands even the toughest of times.
Finally, we examine whether throwing money at a problem through high-budget ads can really mend a brand's image. Is star power enough to redeem a brand's misstep? We analyze the impact of celebrity endorsements and humor in advertising while considering the true limits of advertising in brand recovery efforts. Get ready for a session packed with real-world examples and strategies that will equip your brand to remain steadfast, compelling, and consistent in the eyes of your customers. Join us for this episode where we dig deep into the elements that forge an indomitable brand identity.
00:00:00 – Creating Brand Consistency Across Channels
00:07:37 – Brands and Employee Advocacy Guidelines
00:15:09 – Crisis Communication and Brand Management
00:18:28 – Effective Crisis Management and Brand Consistency
00:29:36 – Crafting Customer Journeys and Call-to-Actions
00:35:59 – Building Customer Relationships Through Brand Messaging
00:47:22 – Mapping and Measuring Brand Consistency
00:59:05 – Brand Repair Through Advertising Spend
