(18 Aug 2011)
AP Television
Cologne, Germany - August 17, 2011
1. Wide of gamers playing on multiple screens pans right to Blizzard Entertainment stand
2. Exterior shot of trade fair exhibition hall entrance
3. Close of sign at entrance, reading: (English) "Gamescom"
4. Camera pull out from welcome sign to Microsoft stand, with Forza Motorsport 4 game on display
5. Close of hand playing with Xbox 360 game pad
6. Mid of gamer playing driving simulator version of Forza Motorsport 4, camera zoom in
7. Various of Microsoft stand, sign reads "Xbox Live on Windows phone"
8. Close of gamer playing game on Windows phone
9. SOUNDBITE (German) Olaf Wolters, head of the BIU, German Federal Association of Interactive Entertainment Software
"On the one hand, there are the online games, that means connected gaming everywhere. Every game is online in some way. And the second trend is mobile games. You can play everywhere on smartphones and tablets - and you are connected."
10. Mid of sign at Sony stand, camera pull out to people queuing at at stand in order to play with new mobile console "Playstation Vita", which is on display on a trade fair in Cologne for the first time
11. Various of gamer playing Playstation Vita
12. Wide of Sony Playstation Vita sign at stand, camera zoom in
13. Close of hands playing with Playstation Vita
14. Close of Playstation Vita screen
15. SOUNDBITE (German) Olaf Wolters, head of the BIU, German Federal Association of Interactive Entertainment Software
"No, not at all. The game market is a growth market. Last year we had 3 percent growth and we are expecting the same for this year, too. So, it is definitely a growth market."
16. Close of sign reads "Gran Turismo 5 - the real driving simulator, camera pull out to car with gamers playing inside
17. SOUNDBITE (German) Olaf Wolters, head of the BIU, German Federal Association of Interactive Entertainment Software:
"The market for mobile games is absolutely booming, because you can play games on almost every cell phone (device) today, as they all support gaming technology. And you have a very big bandwidth accordingly, because almost everyone has a smartphone."
18. Various of Nintendo sign, camera pull out to wii consoles on display
19. Various of gamers playing "Super Mario" on Nintendo 3DS
20. Close of hands playing with Nintendo 3DS
21. Various of gamers with Nintendo 3DS in their hands
22. Various of woman playing wii
23. Various of gamer playing "Age of Empires - Online" (edition)
24. SOUNDBITE (German) Gunnar Lott, Head of Public Relations at Gameforge Productions GmbH:
"Generally one has access to the browser at home on the personal computer or on the cell phone and one has access from everywhere at every time. And this is certainly a different hurdle as if one would have to buy a console and the adequate game."
25. Close of sign / poster, imprint reads:"Star Trek - Infinite Space"
26. Various of free browser game "Star Trek Infinite Space" being presented on screen
27. SOUNDBITE: (German) Gunnar Lott, Head of Public Relations at Gameforge Productions GmbH:
"Only a section of our gamers pay to play our games. Generally, you can play everything for free, but those people who want a bit more of an intense experience or who want to make the game a bit faster, can spend a small amount of money for this. But there are always enough people (who are paying), because with a free game, you gets more and more additional people than you would get with a game that costs money. And so, you have a big pool of people, who will potentially buy your products."
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