Creative production company Gentleman Scholar, with offices in LA and New York, recently teamed with DDB Canada and the Dairy Farmers of Canada (DFC) to produce a touching animated short film at the heart of a new integrated campaign to help elevate the quality perception of Canadian cheese.
Set in a quaint artisan cheese shop, "Mia and Morton" spotlights an aging cheesemaker and his energetic daughter, who also happens to be his apprentice and muse. Mia helps out at the shop, learning the craft and urges her father to enter an international cheese competition, which he has participated in, but constantly lands in second or third place. As we see Mia grow and Morton grow older, Mia becomes a cheesemaker in her own right and her father lovingly enters her into the competition, knowing her handmade cheese has bested his.
Rose Cousins' performance of a simpler version of Fleetwood Mac's "Don't Stop Thinking About Tomorrow" provides the film's touching soundtrack. As the song builds, with inspiration from Mia and family cat Monty, the cheesemakers persevere together, bringing home a momentous grand prize.
Mia always knew she wanted to be a cheese-maker like her dad—only, she wanted to make cheese in her own creative way. The short also lives on the campaign's microsite.
