General Mills has announced that they will be getting rid of all artificial ingredients. What are artificial flavors anyways?
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General Mills to drop artificial ingredients in cereal
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"General Mills is dropping artificial colors and flavors from its cereals, the latest company to respond to a growing desire for food made with ingredients people see as natural."
Ask Umbra: What are "natural flavors" anyway?
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What is the difference between artificial and natural flavors?
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"Natural and artificial flavors are defined for the consumer in the Code of Federal Regulations."
Flavors & Fragrances - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders
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"The US market for flavors and fragrances will grow 4.6 percent yearly to $7.1 billion in 2017."
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