Nike athletic shoes and apparel have been around and on top of the food chain of athletic retailers for as long as I can remember. But do we know how they started to become this behemoth in the industry we know today? Where did they come from? Why did it start? How did they come up with these innovative shoe technologies that we have today like Air cushioning, Air bubble heels, adaptive laces? Great questions! We’ll answer all that and more in this video. From its humble beginnings as a small idea from a pair of running enthusiasts on how to get better times, to a cultural icon the world over, we’ll take you on Nike’s journey to global supremacy, one step at a time.
Chapters:
00:00 INTRO
00:10 Chapter 1: Blue Ribbon Sports
02:42 Chapter 2: Running, then Jumping
04:26 Chapter 3: Air Jordan
06:21 Chapter 4: “Just Do It”
07:23 Chapter 5: Nike Today
09:39 OUTRO
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