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As a high-volume seller with hundreds of thousands of units in sales, Chris Raydog shares his exact, no filter results and strategies for launching profitable products through Amazon Kindle Direct Publishing.

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00:00 - Introduction to Amazon Ads
An overview of the importance of Amazon ads for new KDP publishers and the approach to be taken for successful advertising campaigns.

00:26 - Understanding Amazon Ads
Exploring the significance of Amazon ads, commonly used terms, and the process of setting up the first advertising campaign.

01:08 - Utilizing Amazon Ads for Book Launch
The role of Amazon ads in aggressively promoting books during the launch period and gaining visibility for targeted keywords.

02:26 - Maintaining Book Rankings with Ads
The use of advertising campaigns to maintain book rankings and surpass competition in the long run.

03:39 - Impact of Amazon Ads on Book Sales
The influence of Amazon ads on book sales, organic listings, and the importance of organic sales alongside advertising.

04:39 - Truths About Running Ads
Important truths and considerations when running ads to avoid loss of money and demoralization.

08:23 - Understanding Advertising Terminology
Explanation of key advertising terms including clicks, impressions, cost per click, ACoS, and click-through rates.

14:54 - Setting Up Your First Advertising Campaign
Step-by-step guide to creating an advertising campaign, selecting product targeting, and understanding bidding strategies.

19:23 - Advertising Strategies for Beginners
Two beginner-friendly advertising strategies, including automatic targeting and budgeting considerations for ad spend.

27:00 - Advanced Strategies and Community Support
An overview of advanced strategies, community support, and membership options for additional coaching and feedback.

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