April Dunford spent 25 years running marketing, product, and sales teams as a startup executive. Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow.
VISIT TO SUPPORT US
- Framer: [ Ссылка ]
- ProtoPie: [ Ссылка ]
EPISODE LINKS
+ Obviously Awesome by April Dunford: [ Ссылка ]
+ The Challenger Sale by Matthew Dixon and Brent Adamson: [ Ссылка ]
+ The Four Steps to the Epiphany by Steve Blank: [ Ссылка ]
+ The Lean Startup by Eric Ries: [ Ссылка ]
ON OUR WEBSITE
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SOCIAL
Website: [ Ссылка ]
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Main YouTube: [ Ссылка ]
Podcast YouTube: [ Ссылка ]
Apple Podcasts: [ Ссылка ]
Spotify: [ Ссылка ]
CHAPTERS
00:00 What is "positioning"?
02:02 April's story
06:19 "Marketing" vs. "design" vs. "product"
09:21 Design methods, lean vs. service-driven, "positioning baggage"
15:54 What the product is vs. who the product is for
22:55 Positioning for consumer products, professional services, and individual careers
33:15 Skills and advice for younger professionals
35:53 Execution: a question no-one asks
39:00 Books
40:46 What is next for April Dunford?
41:44 Extracurriculars
43:16 Closing
