The bitter truth about Tea shops: 70% of them fail. But why?
The growing trend of people starting their tea shops in India, particularly among engineers and MBA graduates who are looking to create their brands.
While the chai industry is thriving in India, with over 100 crore kg of tea produced each year, it is interesting to note that small tea stalls can still earn significant revenue by selling 10 rupees of cups of chai.
The success of chai shop owners with the struggles of engineers and other professionals to find jobs, with 48% of engineers reportedly unemployed.
It also critiques the trend of people starting their businesses without a unique idea, simply because startup culture has become popular.
Encouraging people to be more innovative and find their unique ideas, rather than following the trend of opening chai shops. It also highlights the success of chai franchises and startups in India and the country's significant role in the global tea industry.
Overall, the script provides an interesting perspective on the chai industry and the entrepreneurial culture in India.
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