Descriptive Transcript
Description
BRAVIA XR logo.
Music plays.
Subtitle
A75K
Description
BRAVIA XR A75K in a sophisticated living room.
Description
SONY XR chip image on black background, XR Picture and XR Sound logos.
Subtitle
Next generation picture and sound with Cognitive Intelligence
Description
The XR Picture logo remains, and XR Contrast, XR Color, XR Clarity, and XR Motion logos appear.
Logo
XR Contrast
Subtitle
Pure blacks for real-life depth and texture
Logo
XR OLED Contrast Pro
Description
Night view of Las Vegas.
Blackness becomes clear, and night view shows crisply and vividly.
Logo
XR Color
Subtitle
A wide color spectrum for real-world shades and hues
Logo
XR Triluminos Pro
Description
Colorful flowers.
Red-blue-green waveforms show color saturation. As waveforms grow, flowers become more vivid.
Logo
XR Clarity
Subtitle
Recreating lost texture, all your content upscaled to 4K
Logo
XR 4K Upscaling
Description
Video of a puma.
A white line traces the puma’s outline, and image is shown crisply.
Logo
XR Motion
Subtitle
Intelligent motion processing for smooth, fast-moving action
Logo
XR OLED Motion
Description
A surfer riding a wave. As the video’s frame rate is increased, the video is played smoothly without blur.
Description
SONY XR chip image on black background, XR Picture and XR Sound logos.
The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.
Logo
XR Sound Position
Subtitle
Screen is the speaker, sound follows picture precisely
Logo
Acoustic Surface Audio
Description
Video of violin performance.
Sound emitted from violin strings jumps out of screen.
Logo
XR Surround
Subtitle
All your entertainment upscaled to 3D surround sound
Logo
3D Surround Upscaling
Description
Man sits on sofa, watching TV.
Sound of violin performance jumps out from left and right to reach the man.
A white hemispherical space engulfs the man.
Subtitle
Step up to even better viewing, optimized with BRAVIA CAM
Description
Ambient Optimization PRO logo under the subtitle.
Disclaimer
This feature will be available via a future firmware update.
Subtitle
Discover new ways to enjoy TV with BRAVIA CAM
Logo
BRAVIA CAM / CES Award 2022
Description
BRAVIA CAM shaped like a black cuboid is attached at upper center of TV.
Disclaimer
BRAVIA CAM CMU-BC1 sold separately. / BRAVIA CAM CMU-BC1 availability varies by region.
Subtitle
Every picture, optimized to your position and room
Logo
Ambient Optimization PRO
Description
Man sitting on sofa, watching TV.
Yellow liquid and bubbles.
There is a brightness adjustment bar. When man's sitting position changes, the brightness changes accordingly. When close to the TV, brightness lowers, becoming darker to avoid being too bright.
Subtitle
The ideal sound experience from anywhere
Description
Rock band playing.
Sound jumps from screen toward man sitting on sofa.
There is an L and R adjustment bar. When man moves from left to right, adjustment bar moves from L to R, and sound emits toward his position.
Subtitle
Hear voices clearly, no matter where you are
Description
A couple talking in movie theater.
When a man watching TV is near the TV, volume is reduced, and sound emits as a small circle. When far away, volume increases, and sound emits as a large circle to reach him.
Logo
BRAVIA XR
Subtitle
A75K
Description
Beautiful display of BRAVIA XR A75K.
Disclaimer
The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Description
Movie ends with Sony’s logo.
