This video applies the most famous tool in Marketing, SWOT Analysis, to you and your personal brand. Consider your internal strengths and weaknesses and how they related to opportunities and threats in the world around you. This is a practical way to kickstart your personal brand.


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Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from a range of marketing professions from social media managers to chief marketing officers. Scott also provides tips and secrets for using LinkedIn and building your personal brand.

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