FREE Guide at:👉[ Ссылка ] - How do you raise your subscription prices without losing members or customers?
Raising prices is difficult within any business, and subscription businesses present a unique challenge.
With subscriptions, your subscriber has authorized a particular amount for transactions. You’ve agreed to deliver certain products in exchange for a specific price.
A subscription business asking to increase the charged amount is similar to a churn, but from the customer’s point of view.
You hope your customer will gracefully accept the rejection of no longer getting what they thought they were getting for the agreed price and reauthorize you to charge them a higher price.
And, it takes a lot of guts when you are raising your prices with a large number of customers at once.
Right now, it’s likely your costs are increasing drastically and customers know this. Consumers are accepting increased prices for almost everything they buy.
Watch this episode of "Be Unleavable" to find out more.
🕒 In This Video:
00:00 - Preview of Video
00:19 - Introduction to Raising Prices
01:29 - Checklist
03:30 - #1 Grandfather
04:10 - #2 Engage
04:47 - #3 Survey
05:30 - #4 Levels
06:14 - #5 Prepay
06:54 - #6 Future
07:30 - #7 Features
08:19 - #8 Incremental
08:51 - #9 Communication
11:21 - Conclusion
💻RESOURCES MENTIONED IN THIS EPISODE:
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📌 Want even more member retention tips? Subscribe to This Channel:
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📖 Get the best-selling book on membership and subscription growth, Retention Point: [ Ссылка ]
ABOUT ROBERT SKROB
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For 27 years Robert Skrob has been helping companies all over the world to grow their subscription and membership business revenue, and he's considered one of the leading member retention specialists in the world.
Robert believes that new member marketing is a wasted expense until you’ve figured out how to ENGAGE and RETAIN subscribers.
In a world where obscenely high churn rates are all too common and even accepted, Robert has created systems and processes to transform “one night stand” customers into long-term happy members.
Robert lives in Tallahassee, FL with his wife, Kory.
Download your copy of the "Subscription Retention Accelerator": [ Ссылка ] - Learn How to Retain Your Members for Years, and Discover Why Most Subscription Programs Fail: [ Ссылка ]
✉️Business inquiries: rs@robertskrob.com
🖥️Website: [ Ссылка ]
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📋 How to Raise Prices Without Losing Customers
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