MUKESH AMBANI's Reliance brings back iconic "CAMPA COLA" to take on PEPSI & COKE.
CAMPA COLA was launched by Mumbai-based Pure Drinks Group in the 70s, overtaken by Coca Cola and Pepsi in the 90s.With plants shutting down between 2001 and 2009, Campa had faded away from the Indian markets and consumer memory by 2012.
Reliance's foray into the beverage market with a local brand, which it bought for Rs 22 crore. Months after buying a stake in the firm behind iconic Indian soft drink brand "SOSYO", Campa will also be an addition to the product portfolio at Jio Mart.
Currently, 90 per cent of the Indian soft drink market is currently dominated by Coca Cola and Pepsi or brands owned by the two.
