Learn How to Optimize Your Category & Collection Pages for SEO.
Here's the game plan:
Sticking with the theme of 3, we're going to break down category-page optimization into 3 parts:
1. Collections over products: the logic behind why it works
2. Basic category-level optimizations: Setting up your page design & content for success
3. Advanced category-page optimizations: Internal links, Sub-sub collections, reviews
Before we go any further, I want to make one thing clear. When I say "collections" or "categories," I'm referring to the same type of page. I primarily work with Shopify brands, and as many of you know, the Shopify CMS refers to category pages as "collections." But if you work in Squarespace , Wordpress, or another CMS, they're often just called "categories."
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