With only 1706 tigers left, NDTV’s initiative to urge people to save the tiger was taken up a notch this year.
Starting with point of view shots, leading up to glimpses of the majestic Bengal tiger and piece de resistance being a full reveal – the hard hitting visual of a tiger in the cityscape would evoke emotions and get audiences to question; what if the tiger is forced to leave its natural habitat and come to the metropolis, where he does not belong? The capital of India served as a location where a composited tiger running in frustration would appeal to audiences and urge them to sign a petition to improve ecosystems and create a better habitat in the jungles.
The PSA was successful and the plea got more than 6lakh signatures.
