Check out the beautiful 3D animation in this sweet spot called"Data to Design" created by the talented folks over at Aggressive! For more information, please see the details and links below:

To visualize New Balance’s unique “data to design” architecture, Aggressive designed a futuristic test lab, where data-driven runners’ foot-strikes drive the creation of the midsoles in real time.

External Links
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Aggressive is a live action and design studio headed by the Grammy award-winning directors Alex Topaller and Dan Shapiro. We make commercials and music videos.

Credits
Production Co: Aggressive
Client: New Balance
Agency: Arnold Worldwide
Directors: Alex Topaller, Dan Shapiro
Producer: Kelvin Craver
Creative Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Edit: Alex Mikhaylov, Max Chelyadnikov, Dan Shapiro, Adam Thomson
Design: Alex Mikhaylov, Andrey Krasavin
2D Animation: Andrey Krasavin, Federico Gonzalez, Dan Shapiro
Modelling: E.D.Satan, Evaldas Cesnavicius
Texturing: E.D.Satan, Konstantin Zankov
Animation: Dmitriy Paukov, Max Chelyadnikov
Simulation: Dmitriy Paukov
Rendering: Max Chelyadnikov
Compositing: Max Chelyadnikov, Dan Shapiro,
Storyboard Artist: Rolo Ledesma
Production Manager: Dustin Pownall
Sound Design: Wesley Slover

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