Placing the idea of time and place as centre-stage, and exchanging the symbols of what are essentially the concerns of an elite for those of the world of public art, urban regeneration and private commerce, Adam stands at the forefront of a very modern and multi-sensory wave of brand experience, a wave that began, in FreeState's case, with highly original installations, chief of which are Channel 4's much acclaimed Big 4 and the Cannes Gold winning Blackpool's Dune Grasses.

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