노벨경제학상, '행동경제학자' 세일러 교수...'넛지' 저자
University of Chicago professor Richard Thaler has won this year's Nobel Prize in economics for his work on behavioral economics.
He is the co-author of the best-selling book "Nudge" - a theory stemming from behavioral economics and used to tackle many of society’s major problems, for example encouraging smokers to become vapers.
The award for economics is not among the Nobel Foundation’s official prizes,... but was established separately by Sweden’s central bank in memory of Swedish chemist Alfred Nobel.
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