In this episode, Dmitry Smirnov interviews Brian from Sky SEO Digital to discuss the impact of SEO on local businesses. They cover topics such as the benefits of SEO for local businesses, different types of Google placements, keyword strategies, the use of AI in content creation, and considerations when hiring an SEO agency. Brian emphasizes the importance of content, link building, and local SEO in daily work for a client. He also advises against long-term contracts and guarantees of immediate results. Dmitry adds a caution about niche agencies and the importance of industry-specific experience when hiring an SEO expert.

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