Margate is a three-piece melodic rock band formed in 2003 and based in Los Angeles, California. Members Alex Helbig (drums, lead vocals), Doug Mitchell (guitar, backing vocals), and Steve Weil (bass, backing vocals) are schooled musicians and songwriters whose unique sound includes layered harmonies and complex time signatures.

Based on the strength of two self-released, full-length albums (On the Other Side and Songs in the Key of Awesome), their weekly "Live from Room 57" YouTube video series, and their 2011 EP release Rock 'n Roll Reserve, the band was the first signing to Aaron Abeyta (aka El Hefe) and his wife Jennifer Abeyta's record label Cyber Tracks in December 2011. In March 2012, Margate released their first single on Cyber Tracks, "Rock 'n Roll Reserve feat. El Hefe," a track from their previous EP remixed and produced by El Hefe, as well as featuring him on lead guitar and backup vocals. Kat Corbett of The World Famous KROQ radio station in Los Angeles played this track on a weekly "Locals Only" show for several months. The track reached top 5 and soon #1 on the Locals Only show! That success had Margate playing several KROQ showcases as well as being chosen by KROQ's DJ Stryker for his 4:20 pick of the day. The band released their self-titled album, which was produced by El Hefe, on May 29, 2012, on Cyber Tracks. With no time to slow down, Margate got on a plane and supported NOFX on their European tour in June 2012, gaining thousands of new fans.

"Rock 'N Roll Reserve"
Lyrics by Alex Helbig
Music by Margate

We're in the Rock N roll Reserve
Eight days a month is what I serve
No longer living for that dream, now I'm doing it just for me!
We're in the Rock 'n Roll Reserve!
I remember way back when, the dream was to get signed and then...
Become a band that changed the world
Toured the land and slept with all the girls
And topped all the charts and wrote all the songs that made the whole world sing but...
Life catches up with dreams fifteen years on down the line
Now working a job forty hours a week, trying to feel like I'm not doing time
This whole industry is upside down, trying to find a solid ground
A house, a wife and my bones ache
Believing that it's never too late!
To pick up a guitar! To travel near and far!
And put the "Rock" in the Rock 'N Roll Reserve!
Eight days a month is what I serve
No longer living for that dream, now I'm doing just for me!
We're in the Rock 'n Roll Reserve!
We're in the Rock 'n Roll Reserve!

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