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For many years, DJ Akademiks has provided support for Drake. He's the rapper's biggest admirer when it comes to well-known public figures.
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That being said, Ak has faced up to some harsh truths over the last few weeks. He fears that the Kendrick Lamar battle may have permanently impacted Drake's career. Not only in terms of reputation, which has certainly been the case, but in sales as well. The 6 God spent a decade and a half with the Midas touch, but DJ Akademiks thinks the era of the "Drake Stimulus Package" is over. In a live stream, Ak responded to the music video for Kendrick Lamar's song "Not Like Us." Although he acknowledged that the music video was incredibly memorable, the song's ongoing chart success prompted a more somber conversation. "Not Like Us" is currently ranked number three on the Billboard Hot 100, having peaked at number one. On the other hand, DJ Akademiks has noticed that Drake's previous releases have not lived up to expectations. "Drake's wings, slightly, feel clipped," he noted. "The Drake Stimulus Package right now, doesn't exist. Drake going on Camila Cabello's track didn't do nothing."
DJ Akademiks has a valid point. The duet "Hot Uptown" by Drake and Camila Cabello was heavily publicized for months. Although it was well appreciated by both reviewers and fans, it failed miserably on the charts. It made an unprecedented debut at number 92 on the Billboard Hot 100 for a well-known Drake collaboration. Not much better was "U My Everything," a single by Drake and Sexyy Red. With a sample of "BBL Drizzy," the song reached its peak at number 44. In contrast, "Rich Baby Daddy," Drake and Red's last collaboration, peaked at number 11. That is a significant decrease. After seeing the "Not Like Us" video, DJ Akademiks also sent Kendrick Lamar his flowers. "He did give everybody a look," he wrote on X. "Pretty good video ngl." Ak also recognized how big the video and the song are for hip-hop culture. "First music video people have cared about in a while good job Kendrick Lamar." The internet personality even conceded that Lamar's decision to have his fiancee, Whitney Alford, in the video, stepped on Drake's "Family Matters" claims. "Whitney dancing and clowning Drake is hilarious lol," he tweeted.
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