Tips and tricks for taking an artist into a new market. How does that compare to marketing strategies in their own country? Discussion on current trends, case studies (good & not good examples), best practice for launching in new territory and key points to maintain an audience there. Speaking from an organisational point of view as well e.g. record label, marketing company, distribution service or any other. Touching on the impact of Covid and how this is making artists and teams re-think global strategy

ABBY FRENCH (DISTILLER MUSIC)
Abby began her career in the music industry working on marketing campaigns for live events such as Music Week Awards and the Women in Music Awards. She then went onto directing the marketing for Tramlines Festival (Sheffield’s biggest party!) which have included headliners such as Stereophonics, Two Door Cinema Club and Nile Rodgers and CHIC. After Tramlines Festival she moved onto YouTube Music where she launched and marketed the music streaming app worldwide into countries such as Dubai, Turkey, Israel and several EU countries. Abby now heads the up the marketing team for Distiller Records, creating extensive marketing and brand campaigns for an eclectic roster which includes The Ninth Wave, Ed Cosens (of Reverend and The Makers) and The Ramona Flowers.

NANDO MACHADO (FORMUSIC BRAZIL)
After some years playing in bands and trying to pursue a musical career as a musician, Nando Machado started working professionally in the music industry in 1996 as an intern doing TV promotion at Sony Music in Brazil. After that, he worked at BMG, Zomba Records and at Deck, the main independent company in the market. In 2007 Nando started working at EMI at the international marketing department and in 2013 moved to Universal for another 3 years. Previous to that, in January 2011, Nando became business partner of his childhood friend Daniel Dystyler (who had just sold an IT company to a multinational group), and they both founded Wikimetal, a 360º company focused on the Hard Rock universe. When Nando left Universal in 2016, the two partners decided to change the escope and the name of the company to ForMusic and then started to offer all kinds of label services to international artists and independent labels that wanted to further explore the Brazilian market by promoting their new releases as well as their touring artists. ForMusic started quickly working with the main independent companies of the market, and now represents and promotes artists from labels such as the Beggars group, Caroline Records, Domino Records, [PIAS], Cooking Vinyl, BMG and many other independent labels and management companies from all over the world.

Nando Machado is one of the directors of the Brazilian Independent Music Association (ABMI) as well as part of the board of SIM SP, the International Music Week that happens every year in São Paulo. Nando also hosts a music news YouTube weekly show in partnership with Gastão Moreira, a TV host that runs his own YouTube channel, Kazagastão with over 215K subscribers.

ForMusic, also maintained Wikimetal as one of their activities. It has its own content department which includes 2 music news websites, (www.Wikimetal.com.br and www.MadSound.com.br); and also provides other music related services such as the production of corporate events, listening sessions and press parties. ForMusic also have been involved in audiovisual productions and brand partnership campaigns.

Currently ForMusic has a team of 13 people, between the 2 directors/founders, 7 full time employees and 4 freelance promoters.

ANNE KAVANAUGH (STEEREO)
Anne Kavanagh is the CEO and Cofounder of Steereo, a dedicated audio platform for new music discovery.

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